Here’s a sampling of some of my work over time, and a reflection of the wide range of services that I offer.
Nonna’s: The Trattoria – Ada, MI (2017-2018): Created a digital database of photography for use on this restaurant’s established website and social media accounts. Increased social media and web traffic 75% during this time period.
Grand Rapids Bicycle Company – Grand Rapids, MI (2016-2017): Served as interim marketing director, tasked with creating and promoting events, managing social media accounts and website, email newsletters and graphic design. Also worked closely with other local businesses and advocacy groups (Bill and Paul’s, Fox Motors, WMMBA) to cross-promote the shop, the sport of cycling and trail stewardship.
Anderson’s Market – Glen Arbor, MI (2013-2015): Complete re-branding with a digital marketing plan to coordinate with their store renovation and grand opening, with the goal of becoming the destination grocery store in Leelanau County, MI. Continued work on social media management, ad creation and photography through 2015.
Cherry Republic – Glen Arbor, MI (2010-2014): Worked directly with ownership, production, fulfillment and marketing teams to create weekly email newsletters, highlighting in-store and online specials. Also worked with a small team to develop videos showcasing their beloved Cherry Bear and fun brand vibe. Involved with developing and managing their e-commerce website, from graphics choices and placement to development of individual product listings and descriptions. Solely managed weekly email newsletters, sent to over 300,000 people. Direct sales from newsletters exceeded $1M each year.